Top 5 Website Tips TIP 1 Design A companys' website should be the summit of all its' advertising. It should have the impact of a full-color, glossy magazine ad; eye-catching and stylish. Only with interactivity, movement, and above all, easily navigated information. TIP 2 Keeping Graphics Small (in file size) The load-time of your site will affect the number of visitors that actually stay to see your companys' image. Although there is a constant struggle between impeccable design and page load-time, precautions must be taken to minimize the wait for your page to come up. ESB uses many techniques to optimize graphics to accomplish this. For example, removing unused colors from the files' color palate will greatly affect the size of each graphic, and speed up your pages' load-time. TIP 3 Organization A websites' organization and informational content will often dictate the length of time someone stays at your site. Spending unnecessary time looking for the information you want can be extremely frustrating, and that could be the message your potential customers will take with them. TIP 4 Personality Your website should also incorporate not only the visual image of your company, but also the personality and attitude of its people. This can be accomplished with well-written, user-friendly copy, providing, industry-related advice (like this article), or with links to interests that fall outside of your companys' primary focus. Think of the latter as the 'fun quotient'. TIP 5 Search Engines Registering your site with search engines can draw greater traffic to your site, and should not be overlooked. Embedding keywords into the code of your site allows search engines to properly categorize your site in its search results. There are, however, hundreds of search engines using many different methods to categorize your site. ESB can help with this daunting task by registering you through submit-it.com to up to 400 different search engines. All website material ©2000 ESB Productions.