5 Website Tips
companys' website should be the summit of all its' advertising.
It should have the impact of a full-color, glossy magazine ad;
eye-catching and stylish. Only with interactivity, movement,
and above all, easily navigated information.
Graphics Small (in file size)
load-time of your site will affect the number of visitors that
actually stay to see your companys' image. Although there is
a constant struggle between impeccable design and page load-time,
precautions must be taken to minimize the wait for your page
to come up. ESB uses many techniques to optimize graphics to
accomplish this. For example, removing unused colors from the
files' color palate will greatly affect the size of each graphic,
and speed up your pages' load-time.
websites' organization and informational content will often dictate
the length of time someone stays at your site. Spending unnecessary
time looking for the information you want can be extremely frustrating,
and that could be the message your potential customers will take
website should also incorporate not only the visual image of
your company, but also the personality and attitude of its people.
This can be accomplished with well-written, user-friendly copy,
providing, industry-related advice (like this article), or with
links to interests that fall outside of your companys' primary
focus. Think of the latter as the 'fun quotient'.
your site with search engines can draw greater traffic to your
site, and should not be overlooked. Embedding keywords into the
code of your site allows search engines to properly categorize
your site in its search results. There are, however, hundreds
of search engines using many different methods to categorize
your site. ESB can help with this daunting task by registering
you through submit-it.com to up to 400 different search engines.
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